#HCW: MEET ALAYSIA

Meet Alaysia @layz_chips

Our Hunny Crush Wednesday #HCW this week is Alaysia.  She's a self taught makeup artist and young entrepreneur. She can create diferent looks from natural to dramatic special effects makeup.

Halloween is coming up Ladies! Check out her work below. 

We asked Alaysia a few questions about her grind and here’s what she had to say:

1.     What makes you different from other make up artists?

“To be honest, I don't know what makes me different from other artists. I’m an ambitious girl from the hood with a dream to rule the world. I believe that Black women aren't noticed as much because of beauty standards and I’m here to change that. I want to be a beauty guru so when women of color look on youtube or any other platform they can see themselves.”

2.     How did you start doing makeup?  When did you realize it was something you wanted to do long term?

“When I was younger I use to paint all the time on walls in school & buildings, on canvas, etc. But I stopped because I felt like there wasn't a solid career in painting. Fast forward to years later after I graduated college I knew I didn't want to work for anyone. I wanted to be free in my career decisions. At the time, I worked for Madewell and I quit my job so I can focus on my dreams. I wanted to be my own boss. Makeup is a form of art. You use some of the same techniques such as blending skills and mixing colors. I was the happiest when I was painting; it always took me to another place. And I wanted that freedom back. I always knew I wanted to start my own cosmetic company one day but I never thought that I would actually be the person expressing my talents through makeup. I remember I used to play with my mother’s makeup all the time. One day it all dawned on me that I’m actually good at doing makeup and I should pursuit it. (Actually God told me in a dream) I was honestly so scared to do so, but now I don't regret any of it.”

3.     How do you use social media to brand yourself?

“Social Media from Facebook to Instagram have helped me grow a following to showcase my work. It also has helped me connect with others that are in the same industry as me as well as with other businesses I could partner with. I want to launch my Youtube page as soon as possible so I can create a larger following through social media. Branding myself through social media channels helps me create all types of a following because you connect with different types of consumers or fans within each channel. My personal branding methods also helps me meet new clients and that's always good. I believe this is one of the easiest ways to brand yourself in the makeup industry. Posting and creating new looks are a job. I love the feedback, it def motivates me to keep going, especially when I see other artists notice my work.”

Keep slayin’ girl! Stay tuned for our next #HCW!