With the tagline of Fenty Beauty being "The New Generation of Beauty, it's easy to see that with the variety of shades of foundation that will be available. Rihanna is committed to celebrating and embracing all shades and hues from lippies to highlights. The days of having to buy and mix multiple foundations may soon be behind us. The line is set to be available on September 8 at midnight. The products will be available for purchase on Sephora, Harvey Nichols and Fenty Beauty.