Solidify'D - Solid Women Don't Crumble

In the age of social media, it seems like it's quite easy for anyone to start their own online boutique. What sets all these boutiques from one another?

For these two Filipino-American entrepreneurs, it’s about the message and feeling behind the Fashion. Lea Franchesca Manalo and Milly De la Cruz founded Solidify’D to create their dreams and passions into a reality. Hailing both from Jersey City, NJ these women knew there was a much bigger world outside of their home town. 

"Milly and I always talked about the businesses we wanted to start. We shared the same work ethic, determination, passion and happy disposition in life. Milly and I learned the value of hard work at a really young age. We juggled 2 jobs, while we were full time college students and still managed to enjoy life to the fullest. Milly has always supported me 100% throughout the years. It is this unique connection that sparked the idea for creating our brand, Solidify’D.”  Lea Franchesca M.
"Monina" Cocktail Dress $74.99  (Model: @leafranchesca) 

"Monina" Cocktail Dress $74.99  (Model: @leafranchesca) 

Solidify'D started as just an idea in Starbucks and now has become the center fold of Lea and Milly’s lives. Their goal is to create a community for women to confidently know and be themselves. 

"We had an idea of building something that we can truly be proud of. We wanted it to be more than just a clothing store. Seeing our ideas come to life is one of the most amazing feelings any business minded woman can have. All we want to do is inspire and motivate other women from our city to work for their dreams... Anything is truly possible." Milly De La Cruz 

Solidify’D is spreading the message that “Solid Women Don’t Crumble”. Be confident, be fearless, be solid. 

Check out their Holiday 2015 Collection below! Shop all of the latest @SolidfyD apparel here . 

"Abie" Asymmetrical Coat $120  (Model: @iamaudreyrose) 

"Abie" Asymmetrical Coat $120  (Model: @iamaudreyrose) 

"Monica" Cocktail Dress $81.99                         

"Monica" Cocktail Dress $81.99                         

"Monina" Cocktail Dress $74.99

"Monina" Cocktail Dress $74.99

"Abie" Asymmetrical Coat (Mustard) $120

"Abie" Asymmetrical Coat (Mustard) $120

"Angel" Poncho $42.99 

"Angel" Poncho $42.99 

Photography by @nestoism 

Join the lovely Hunnies of Solidfy'D on December 20, 2015 (1130am-3pm) for their Pop up Soiree! The exclusive event will be held at The One: Sky Lounge (110 1st St. Jersey City, NJ 07302)