Musical.ly is not exactly where you expect to watch the premiere of a major artist’s video. But it is where you can pique the interest of the young music fans across the world. And Jason Derulo knows it! Or at least his camp does.
“When I find something that I feel like, I enjoy, that I think is dope, I want to share it and musical.ly is one of those things,” Derulo told ABC in a recent interview. The singer songwriter will be releasing his new single, 15 seconds at a time on the popular app on Monday. Check out a clip below.